Visitors were able to view a selection of the paintings that generated the most controversial and dynamic responses during the evaluation process, accompanied by a visualization and analysis of the data collected. Split Second culminated with an installation on the Museum's second floor, which opened Jand ran through December 31, 2011. In the third stage of the online activity, participants were asked to rate a work of art after being given unlimited time to view it alongside a typical interpretive text and label information. In the second stage of the online activity, participants were asked to write in their own words about a painting before rating its appeal on a scale. The first stage of the online activity explored split-second reactions: in a timed trial, participants were asked to select which painting they prefer from a randomly generated pair of images. Each part of the exercise aimed to examine how a different type of information-or a lack there of-might affect a person's reaction to a work of art. In the third phase, participants were asked to rate a work of art after being given unlimited time to view it alongside a typical interpretive text. Next, participants were asked to write in their own words about a painting before rating its appeal on a scale.

The first stage explored split-second reactions: in a timed trial, participants were asked to select which painting they preferred from a randomly generated pair of images. Split Second began with a three-part activity that explored the Museum's collection of Indian paintings participation was open to anyone with an Internet connection. The Split Second website hosted the online activity and the project's findings.

The exhibition was an opportunity to facilitate a collaboration between Brooklyn Museum curators, the Museum's online community using technology and the web to learn more about the visitor experience. Taking its inspiration from the critically acclaimed book Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell, the online experiment and resulting installation explored how our initial reaction to a work of art is affected by what we know, what we're asked, and what we're told about the object in question. Split Second invited the Brooklyn Museum's online community to participate in a project that resulted in an installation of Indian paintings from the Museum's permanent collection.

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